Codebun.ca

Codebun.ca

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Blue Cylinder
Blue Cylinder
Blue Cylinder

Timeline

Aug 17-Sept 20

2 weeks



Role

Head of Design

User Research



Industry

Creative Agency

Marketing



Team

1 Designer

1 Developer

1 Marketer


About The Company

Codebun aims to achieve innovative solutions with proven impacts. The company is a start up creative agency that transforms ideas into powerful digital experiences. Codebun enhances brands online and develop innovative web and app solutions, bringing your vision to life with creativity and expertise.

Highlight

Maximizing Brand Impact Through Smart UX/UI Design

Many companies underestimate the powerful influence of great UX/UI design on their brand identity and success. At Codebun, they aimed to bridge that gap by emphasizing the crucial role that user-centered design, paired with strategic marketing, plays in driving business growth.

My first step in contributing to this goal was conducting in-depth market research and a comprehensive competitor analysis to better understand the company’s target audience and refine its approach to design solutions.

Highlight

Many companies overlook just how powerful great UX/UI design can be in shaping their brand. It plays a massive role in driving success with the goal to help businesses grow stronger through smart, user-focused design and a touch of marketing magic.

Highlight

Maximizing Brand Impact Through Smart UX/UI Design

Many companies underestimate the powerful influence of great UX/UI design on their brand identity and success. At Codebun, they aimed to bridge that gap by emphasizing the crucial role that user-centered design, paired with strategic marketing, plays in driving business growth.

My first step in contributing to this goal was conducting in-depth market research and a comprehensive competitor analysis to better understand the company’s target audience and refine its approach to design solutions.

The Problem

The Problem

Establishing Codebun’s Digital Presence

As a newly launched creative agency, Codebun faced the challenge of standing out in a competitive digital landscape. The company needed to clearly demonstrate its expertise in turning client ideas into impactful digital experiences while also enhancing its online brand visibility. Without a strong foundation in UX/UI design and digital solutions, it would have struggled to effectively communicate its value to potential clients, hindering its ability to attract new business. To address this, Codebun prioritized developing a clear and engaging website to showcase its services and create a compelling first impression for potential clients.

Solution

Solution

Positioning Codebun for Success Through Strategic Design

Our research revealed a significant demand for Codebun’s services among entrepreneurs and small business owners. To compete effectively in this market and attract clients, we focused on refining and elevating Codebun’s service offerings.

The goal was to position Codebun as a leader in crafting innovative digital experiences by leveraging its expertise in web and app development while delivering tailored, user-centric solutions that not only met client needs but also strengthened their online brand identities.

With this strategy in mind, I created a detailed information architecture designed to support Codebun’s service ecosystem and meet the specific needs of its target market. After organizing this foundation, I developed wireframes and established a design system tailored to the website’s layout, ensuring the final product was visually appealing, intuitive, and easy to navigate.

My Role

  • Conducted primary research, user interviews and competitor analysis 

  • Turned research insights into viable design ideas

  • Designed the user experience

  • Crafted high-fidelity user interfaces

  • Created interactive prototypes to bring the design to life

  • Provided a responsive design

KEY Takeaways

KEY Takeaways

Redesigning Codebun’s Service Ecosystem for Clarity and Engagement

Codebun had developed what they referred to as a "service ecosystem," where each service aligned and complemented the others, creating a cohesive offering. However, due to internal challenges, several elements needed to be reconsidered before finalizing the design. The services had to be reimagined to better reflect the company's capabilities while still delivering impactful results for clients.

To address this, I redesigned the services to be more direct and transparent about what Codebun offers and which audience each service is tailored to. Additionally, I introduced a more thoughtful approach to client engagement. Instead of the previous call-to-action ("Contact us today"), I opted for a subtler invitation, encouraging users to send inquiries. This approach made potential clients feel less pressured, increasing the likelihood of initiating contact. By doing so, Codebun could engage with clients directly, offering a personal touch and building trust, rather than relying on clients to make the decision to commit on their own.